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Almay Ageless Smart Shade Liquid Foundation Makeup, Hypoallergenic, 400 Beige, 1 fl oz

Key item features

  • Lightweight, buildable-coverage liquid foundation delivers your ideal shade match while reviving skin for a smooth, replenished look in just two weeks
  • Skin tone matching shades turn from white to your ideal shade as you blend; Each color-adjusting face makeup shade is flexible across a range of skin tones
  • The new and improved Smart Shade Foundation includes niacinamide to help even skin tone and reduce the appearance of discoloration, and hyaluronic acid to hydrate and plump the look of skin
  • Formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils
  • As part of the Almay promise, this product is hypoallergenic as well as dermatologist tested, clean, cruelty free, and fragrance free
Current price is Now $11.47
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was $12.97
$11.47/fl oz
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Customer ratings & reviews

4.3 out of 5 stars
stars1,352 ratings837 reviews
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Pros

  • : Has a non-greasy texture on the skin.
  • : Has a light, airy feel on the skin.
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Showing 1-3 of 837 reviews

Sep 28, 2025
jamie
Item details
Color: Light
5 out of 5 stars review

Verified Purchase

Love this stuff. It does turn a little darker than you expect. I usually am a light/medium but it was too dark and had to go to just a light tone. I use a brush and dap I over my face and the coverage is nice. I'm 52 and it does not settle into my fine lines. I also refrain from using powder anywhere but over my blush and I only go there to make it more blurred. Hope this helps.

Helpful?4N1VCE9L7WE01051939997
Apr 8, 2026
Crystal
Top Reviewer
Item details
Color: Fair
5 out of 5 stars review

Verified Purchase

It's a white 🤍 color that is to adjust to your skin tone. I have another brand that the shade was too dark so I thought I could mix it up. I can't really tell yet - if the product foundation works. I know these beauty product Companies spend time %26 money in development before it gets to the public.

Helpful?4N1VCE9L7WE01051939997
Mar 31, 2026
Sunshine
Item details
Color: Light Medium
5 out of 5 stars review

Verified Purchase

Best foundation make up I have ever used!

This product has no chemicals that harm your skin. I love the coverage it provides as well as the cost. It is very natural in appearance and being a senior citizen, that is important to me.

Helpful?4N1VCE9L7WE01051939997