Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512

Name: Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512
Brand: Jon Spoelstra
SKU: 3749176393
Price: 5.98 USD
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Pre-Owned: Good

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4.3 out of 5 stars

9185 reviews

Key item features

Title: Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512
Book Format: Hardcover
ISBN10: 0887308511
EAN: 9780887308512
Author(s): Jon Spoelstra
Publisher: HarperCollins Publishers
Publication Date: 1997
Pre-Owned: Good: Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included.

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pages
288
Reading level
Grade 2
Publisher
Harper Business

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You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. Contributor: Jon Spoelstra

Title: Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512
Book Format: Hardcover
ISBN10: 0887308511
EAN: 9780887308512
Author(s): Jon Spoelstra
Publisher: HarperCollins Publishers
Publication Date: 1997
Pre-Owned: Good: Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pages

288

Warranty

Warranty information

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