VIVID PURPLE PERMANENT KIT
Best seller

VIVID PURPLE PERMANENT KIT

4 stars out of 128 reviews
(4.0)|
128 ratings

Key item features

  • VIVID PURPLE permanent colour kit is for anyone wanting to achieve a VIBRANT shade of purple hair. This product is only for use on healthy, undamaged hair.
  • One bottle is suitable for short hair or colouring freshly bleached and toned roots.
  • For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
  • For shoulder length hair you'll need two bottles.
Current price is $9.47
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About this item

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Customer ratings & reviews

4 out of 5 stars
stars128 ratings97 reviews
How item rating is calculated

Reviews summary

Pros
  • : Has a bright, noticeable hair colour.
  • : Easy to follow with step-by-step guidance.
  • : Application process is straightforward.
  • : Produces a rich shade on dark hair.
  • : Has a non-overpowering scent during application.
Neutral
  • : Can be vibrant, but may fade or wash out quickly.
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Showing 1-3 of 97 reviews

Sep 17, 2025
Hannah T.
5 out of 5 stars review

Came out a perfect purple/pink colour!

Bought in boots on holiday just before going to college. Best to wait at least 48 hours after washing your hair before dying it - however I couldn't wait and did it the day after washing my hair because I had gone swimming. . . Don't do what I did. But even with doing that, my hair came out a beautiful purple pinky colour - like a berry so it really is a perfect name. Two washes later it still looks incredible! Also, I used two bottles because I have longer than shoulder length hair and it's quite thick too but still managed to have a bit of dye left in the bottle so my mum (who has dyed dark blonde hair and she's been dying her hair for about 30 years but never bleached and her hair is originally dark brown too) dyed the front of her hair even though the box doesn't recommend it for dyed hair - it came out an amazing shade of purple - more lilac than 'berry' like mine but still stunning. So, if you ever used on previously dyed hair - it does work just doesn't come out 'berry' and might be more lilac or purple depending on your current hair colour :)

International review
Review from Bleach Products LTD
Helpful?46X7U6UM7PA012284065603
Feb 3, 2026
Teya B.
4 out of 5 stars review

Pretty, Tinted, Purple

[This review was collected as part of a promotion.] I liked it but felt as though it tinted my hair. I have previously used the vivid red in 2024 and it worked beautifully so I was I guess excepting a more vivid colour for the berry, but still beautiful none the less

International review
Review from Bleach Products LTD
Helpful?46X7U6UM7PA012284065603
Aug 29, 2025
Emily B.
4 out of 5 stars review

Good

[This review was collected as part of a promotion.] This was okay. I didnt leave it on for the right amount of time as the instructions were a bit unclear and I thought better safe than sorry, but next time I'll leave it longer and see if it has a better effect

International review
Review from Bleach Products LTD
Helpful?46X7U6UM7PA012284065603