Milani Keep It Full Maxxx Balmshell Lip Plumping Balm, Original 100
Milani Keep It Full Maxxx Balmshell Lip Plumping Balm, Original 100
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Milani Keep It Full Maxxx Balmshell Lip Plumping Balm, Original 100

4.3 stars out of 390 reviews
(4.3)|
390 ratings
Milani Keep It Full Maxxx Balmshell Lip Plumping Balm, Original 100Milani Keep It Full Maxxx Balmshell Lip Plumping BalmMilani Keep It Full Maxxx Balmshell Lip Plumping Balm LuminosoMilani Keep It Full Maxxx Balmshell Lip Plumping Balm Sparkling Pink
Actual Color:Clear
selected, Clear, $10.97
$73.13/fl oz
Luminoso, $10.97
$10.97/ea
Sparkling Pink, $10.97
$10.97/ea

Key item features

  • Ultra-nourishing formula for a perfectly plump pout
  • Lip MAXXXimizing oversized doe-foot applicator
  • Intense cooling and tingling sensation
  • Instant pout, maximum hydration
  • Colorless formula with a soft shine finish
  • 100% cruelty-free


  • 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
  • 100% felt Balmshell made lips appeared more hydrated*
  • 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle*
    *Based on consumer perception survey
Current price is $10.97$73.13/fl oz
Price when purchased online
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Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $10.97
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Save time and stay stocked!
One-time purchase $10.97

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Columbus, 43215
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About this item

Product details

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Customer ratings & reviews

4.3 out of 5 stars
stars390 ratings297 reviews
How item rating is calculated
  1. 5 stars62% (241)
  2. 4 stars18% (71)
  3. 3 stars11% (42)
  4. 2 stars3% (13)
  5. 1 star6% (23)

Reviews summary

Pros
  • : Glides on with light texture.
  • : Has a shiny appearance.
  • : Provides long-lasting hydration without stickiness.
  • : Has a sweet scent, often described as not overpowering.
  • : Provides a comfortable, non-sticky sensation on the lips.
Neutral
  • : Can be subtle, but also intensely tingling.
Generated by AI

Customer images

  • +161 images
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Showing 1-3 of 297 reviews

Jan 31, 2026
Cheryl
5 out of 5 stars review

Seller Verified Purchase

Lip plumper maxxxxx

This is my first time trying the lip plumper maxxxx, I love it!!! It goes good with my bronze beauty.

Review from Milani
Helpful?5V7A94Q7BNTY695639307
Aug 29, 2025
Annalisa
5 out of 5 stars review

Seller Verified Purchase

Not sticky and very pretty!

[This review was collected as part of a promotion.] The color I received was much darker but still really pretty. Very soft on lips but minimal plump effect

Review from Milani
Helpful?5V7A94Q7BNTY695639307
Oct 13, 2022
Lace
5 out of 5 stars review

Seller Verified Purchase

Lip plumper

[This review was collected as part of a promotion.] I recently moved out to Los Angeles and we all know how lips are out here. I have naturally full lips so I bought this product to give myself a little extra fullness for photo shoots and days I want to feel confident and sexy. Really love this product.

Review from Milani
Helpful?5V7A94Q7BNTY695639307