This is my go-to concealer, I use it every day instead of foundation. I usually put a sunscreen or moisturizer on underneath, and this concealer blends perfectly with it (you have to get a good sunscreen). It's not cakey at all but still provides good coverage. This matches my shade and covers blemishes well. I usually finish up with a good setting loose powder.

YAY! I have a cool undertone and it is very hard for me to get make up that doesnt turn orange on me. Even when they speficy "cool" it might not look right! but ,i got cool ivory in this Maybelline Fit me concealer, and it is perfect for my undertone.

I've been using this concealer, as well as both foundations, for a decade. I took a break from it to try a bunch of new to me concealer options and just recently repurchased after not using it for over a year, and it made me question why I tried anything else! It is super creamy, lightweight, and blendable, with adequate coverage. It also sets beautifully with a loose powder. I've even used it as foundation when I've run out and it's gorgeous. If you have a fair light complexion, the shade options are great for under eye brightening and spot concealing.

Very good lasting coverage and doesn't build up in fine lines. Reasonable priced, good amount of product and very good quality. Highly recommend if you are older like myself and have trouble finding makeup that doesn't emphasize lines. This covers pigmentation in a very natural looking way not caked up but smooth and light looking and feeling.

I've tried a lot of concealers over the years, but Maybelline Fit Me is the one I keep coming back to. It provides great natural-looking coverage, blends easily, and most importantly, it doesn't crease under my eyes. It feels lightweight, lasts all day, and looks smooth without settling into fine lines. A staple in my makeup routine! ⭐⭐⭐⭐⭐

Great cover up. Comes in many shades. I was born with what others call "raccoon eyes" and am a male. I put it around the eyes and rub it in smooth. It takes everything away. Just be careful not to get it on anything-wipe right away.

My go to for carving my brows and using as concealer for everyday use. I use shade 25 and its the perfect match for medium beige skin. It blends out seamlessly.

by me being a black woman it actually is easy to remove and it is not breaking me out It makes my skin look so natural so I am loving the fit me foundation and concealer

Formula and color are both different so I won't buy again. It's still nice but the old formula was very skin like with perfect amount of coverage. The new one is thicker and stickier and doesn't give the same finish. I could even live with texture change but the color change is too drastic.

I like the texture and finish. Doesn't provide much coverage but I'm also new to makeup so it might be a me problem. It feels lightweight and is great for the price. Although the pictures online and on the packaging do not match the shade one bit. My fault for ordering online tbh but it was my only option. The concealer got here and it was about 5 shades darker than what I thought I was getting. Could've chalked it up to the fact that phone screens aren't always accurate but even the packaging depicted a much much lighter shade.